How to Start a Wig / Hair Extension Business in Nigeria
Today, as we all know that most women if not all love to look good. Women spend a lot on hair extension and wigs especially Nigerian women. The hair is one of the most cardinal aspect of the body of a women’s body for this reasons women don’t joke with there hair.
Also Read: Hair Salon Business Plan in Nigeria (UNISEX)
Following the trend and fashion this days women spend huge amount of money on hair. This of course means that the hair extension and wigs business is practically a lucrative business in Nigeria.
There is a saying that ” looking good is a good business”. If you have heard that before and thought it was a lie , you better think again because looking good is really a good business. The hair extension and wigs is one of the biggest and fastest growing business sector in Africa.
One thing great about hair extension and wig s business in Nigeria is that it requires minimal cash flow to start with. Moreover, practically anybody can start up this hair extension and wig business.
The prof wigs n hair extensions and wigs business in Africa
Before we get to the crux of this article, it is important that we check out how well the business is doing in Africa, this should be a motivation for you to get involved before it is too late. Several entrepreneurs in Africa who recognized this opportunity and decided to invest in it early enough are already millionaires and they are still smiling to the bank as the business is still booming.
If you in Nigeria you probably would of heard of x-pressions, probably one of the biggest hair extension product in Nigeria. The company started less than a decade ago now it a multimillion naira company who can burst of having its product in every shop where hair extension or wigs are being sold.
This growth story is just one out of the many successful hair extensions and wigs businesses on the continent and you will definitely have some in your neighborhood that practically started from nothing and are making mega income today.
The reasons for the growth of hair extensions and wigs business in Africa
Africa is the major focus and not Nigeria because this business has the capacity to take you beyond the shores of Nigeria if you can simply get your act right. As stated earlier the business very lucrative and has experienced a major boom from the early 2000’s till now, which is likely not to decline for a very long time. The main reason the market for hair extensions and wigs is booming in Africa is because millions of people, predominantly women, are demanding for it.
Women are spending about $250 (on average) on hair extensions and wigs. This has made the business a very lucrative one.
Different types of hair extension and wigs
Hair extensions are made from two types of hair- synthetic and human hair. Synthetic hair extensions are usually coated with silicone to give them that ‘natural’ glossiness, however, this fades after a while unfortunately, these types of hair extensions can’t be dyed or styled with heat. They are less expensive than human hair extensions though, but that’s because of the quality and the lack of things we can do with them. Also, you can expect synthetic hair extensions to last around one to three months, which isn’t ideal if you love to wear your extensions on a daily basis.
On the other hand, human hair extensions are essentially just like human hair. In the same way as your own locks, human hair extensions can be styled and dyed (to an extent) like your own hair. But what’s so special about them, is that the hair cuticles face the same way, which makes these types of hair extensions look natural as they blend with your own hair better. However, do be prepared to pay a lot more for human hair extensions than synthetic sets, as they last a lot longer, and you can expect for them to last anywhere from six to twelve months.
Now, let’s get on with discussing the different types of hair extensions..
- Tape-In Hair Extensions
Tape hair extensions are exactly what they sound like! The extensions are pre-taped and then taped/glued together on either side of your own hair. Typically a hairdresser would apply tape-ins for you because you need to align them to the roots and they are applied with a heated tool that heats up the glue. Tape-ins’ are considered semi-permanent. Typically, they last 4-8 weeks before you need to remove and re-apply them, but just like any other hair it depends on how well you take care of them and it also depends on your hair growth.
- Sew-In Hair Extensions/Weaves
Weave hair is applied by braiding the natural hair into a corn row first, and then the extensions are attached using a needle and thread, and threaded into the braid/corn row. Weave hair extension are predominantly used for people with thicker hair because of the way they are applied and require more hairExtensions
If you have a weave, you need to moisturize the scalp, the nape and edges of the hair at least once a week and ensure you are using deep conditioning products.
- Fusion & Pre-Bonded Hair Extensions
Fusion hair extensions (also known as bonding or pre-ponded) are bonded to natural hair using different adhesives such as glue. Fusion/ pre-ponded application is manageable and treated the same way as your real hair.
- Micro-Link Hair Extensions
Micro link hair extensions are also known as micro bead or micro- loop hair extensions too, so not to worry if you hear these different names. These hair extensions are applied by looping the extensions through the natural hair. You then clamp it down with a special tool/clamp, heat, and a metal bead (or ring). They are fixed to small sections of natural hair and tightened with this special tool/clamp. You can wash them the same way you would your real hair and use the same styling products.
- Wigs & Hair Pieces
Wigs and hair pieces come in different forms and are applied to hair topically. With long full wigs, they are made to cover your entire head (which is why it used to be called “head covering”) and it essentially completely covers your head and acts as a replacement for your own hair (meaning it is not blended with your own hair). This is used for many different reasons (like if your hair is too short or if you are balding and cannot incorporate your own hair) but the purpose is to cover your whole head.
The hair pieces are a little different, and they often come in the shape of a bun, ponytail or hair tie so you can just put it on top of your own hair. Again, could be used because the area is balding and you need to place hair on top, or just to add a different look to your hair or create a different hairstyle. This also includes the extensions that are called “lace fronts” or “netting”; these are just methods for how the wigs are made.
These pieces can be a little challenging to wash, and depending on whether they are real or synthetic you have to be very careful. The other issue is the full headpieces are usually attached to either a plastic or other material (which it is sewn onto) and depending on the quality of this base, you have to modify the way you wash and treatExtensions
- Clip-in Hair Extensions
Clip-in wefts, also known as clip-in hair extensions , come in a strand of contoured pieces, some long, and some can be cut shorter, with clips that are sewn into the strand. The clips are sewn-into the hair before receiving them, making it ready to use, and easy to simply “clip” the pieces to your natural hair, all on your own! The clip is a snap open/snap shut method. This method is the least permanent style of extensions because you can quickly remove them and put them back on whenever you want.
These are the types of hair extension and wigs that are moving in Africa/Nigeria as at this moment of my writing this article.
Steps to take in stating your hair extension and wigs business in Nigeria
- Get Trained
Due to the fact that there are varieties of hair extension and wigs brands in the market, you should be familiar with their names, inches, size, what they are made of and also where they are made from. This is essential since you will have diverse clients requesting a specific brand of Study
- Do a Hair Attachment Business Feasibility Study
You need to have an idea of what the hair attachment business world looks like in your area. So, do a rundown on how you need your business to run initially and in future. Scheme out means to handle present competitors to stay in business.
- Capital Prospect
The volume of cash you invest in stocks invariably has a positive return on investment. When you contribute say, N500,000 to purchase a wide variety of hair attachments, sales are expected to move faster in the market. For example, it is on the saver side to invest in hair attachments like expression attachments, human hair, bind wig, and other related things to stock. You stand a shot of making N 300,000 returns from your investment.
- Buy From Where It’s Cheaper
Try as much as possible to source for your stock from where the cost is quite moderate. Most of the hair attachments come from China. They are cheaper there. But if you don’t have enough capital to import directly your goods directly from China, you can consider obtaining from nearby makers. All things being equal, you can get your product at a sensible rate while being guaranteed of good quality. As a result, you will have the capacity to offer your goods to your clients and customers at a reasonably moderate rate.
- Keep Your Prices Moderate
Have it as a primary concern that there are numerous competitors in this line of business. Ensure your cost is extremely sensible and sufficiently appealing. You do not have to make huge benefit as a starter. Getting more patronage and clients should be your topmost priority at the start. Giving them the best quality at moderate rates will make you have repeated clients and patronage of a long time.
In conclusion, the HAIR EXTENSION AND WIG business is one with a lot of profit potential, the its now lies on you to make the necessary research and put in your investment to share in the spoils of the industry. I wish you all the best.
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